Most people think that an immediate (ROI) return on investment is the only reason a business would consider internet advertising. I have seen that there are several reasons that a business or product services company uses LocalPages Directory internet advertising... lets look at a bunch of the reasons:
1. (ROI) Return on Investment Campaign - These advertising campaigns attempt to turn a profit on the sale of a product or service and make up the majority of LocalPages Directory internet advertising campaigns.
There are so many different types of these directory advertising campaigns. They can promote products, services, events... They can supplement multi-media advertising campaigns that are running on TV or Radio... (ROI) return on investment campaigns sometimes look to make immediate sales, some measure "lifetime customer value"... but they all look to make profit $ for the business.
Example: LocalPages Directory serves a national frame shop that sells mostly B2B (business-to-business) to galleries, artists, etc. This frame shop's internet advertising campaign yielded 49 phone calls with roughly a dozen new orders. They had 12 e-mails with inquiries about his products and also... 22 online sales! The business owner says he typically averages $185 per sale and these orders have been averaging $600 to $1000 - and are from new customers! He is confident that he can regularly generate ten times in revenue his ad spend in LocalPages Directory.
(ROI) Return on Investment: Roughly $20,000 in sales.
2. Branding Advertising Campaign - As opposed to advertising campaigns that are directly attempting to create a profit through generating sales, branding advertising campaigns allows a company to differentiate themselves from their competitors and to build brand loyalty with their customers. A small portion of LocalPages Directory advertising campaigns are branding advertising campaigns.
Example: A major U.S. pharmaceutical company (over $20 billion) used LocalPages to manage a internet advertising campaign promoting a support service for patients with a particular disease and to promote one of their drug lines. Please note, only the clicks were tracked for HIPPA (Health Information Privacy) compliance reasons. The advertising campaign internet objective was to drive traffic to the site and phone calls to the call center for Q&A. We are awaiting some feedback from the call center (since we did not track calls for HIPPA reasons) but all early signs look very strong!
3. PR Advertising Campaign - Public Relations Campaigns are used to get out a positive PR message... often on a company or business which has gotten some bad press. For example, after Wal-Mart had been targeted negatively in the news on a few different matters in 2004, Wal-Mart set up an online advertising campaign to drive internet traffic to a special site they built. The website focused on positive aspects of the Wal-Mart Corporation including jobs, philanthropic organizations, and economic growth created by the company. Rather than a report, here is an excellent article on the subject... I will try to comb through all of the LocalPages advertiser campaigns for a PR advertising campaign to post here as well.
3. Non-Profit Organization Advertising Campaign - Non Profit organizations, such as Chambers of Commerce and Breast Cancer Research Organization, run internet advertising campaigns to raise money or get the word out about their organization.
Example: Philadelphia’s Chamber of Commerce ran a internet advertising campaign to promote living and working in the city. They promote a great website - See the website here. Take a look at their report.
4. "I am testing my online strategy" Campaign - Some companies drive internet traffic to their website to test certain products. After the internet advertising campaign the advertiser will change prices, sales info, pictures, or product descriptions and then run another small internet advertising campaign. Once the strategy and website are focused properly and the reports look strong, the advertiser will run larger internet advertising campaigns to make a profit.
Example: an online Cajun food retailer ran a LocalPages Directory internet advertising campaign to determine how many calls, e-mails, and online sales they would get with different pricing and different photos of the products. I will work on getting one of their test advertising campaigns posted. They had excellent results after changing the website layout a bit. The website layout had a big impact on how many internet sales were made!
When you list your business or product services company with LocalPages online directory your ad doesn’t stop there. We take your product and services company or business directory listing and submit it with our search engine partners to display your ad on other popular search engines such as Google, Yahoo, Ask, MSN and more at no extra cost to you. We’ll get your business or product services company seen with free local listings across every major search engine.
Your Internet Business,Products & Services Advertising Local Web Page Directory with (PPC) Pay Per Click Internet Advertising and Free Search Engine Placement Initiating Return on Investment (ROI) Advantages.